Definition Marketing Research, Marketing Information Systems, Sales Forecasting, Economic Forecasting, Customer Profile, Gallop Organization
2 Types of Marketing Research (Quant/Qual), 4 Areas of Marketing Research, Database()()()()()()()()Essay:()()()()()()()()
Describe the four data categories that should be part of a marketing information system. Why is each an essential part of the research process?
October 2009
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5 Notes 6.1
6 Notes 6.1
Extra Credit Due Tomorrow
7 Go over Extra Credit Answers Notes 6.1
FTC Article
8 Packet 6.1 Grade in Class
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13 Notes 6.2
14 Catch Up Day
15 Notes 6.2
Article for Memo Due tomorrow
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20 Grade Boeing Case Study
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September 2009
1 Notes 1.3
2 Finish 1.3 Notes
Lazy Boy Case Study Due at End of Hour
Quiz Tomorrow
Article Due Friday
4 Memo Day
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8 LATE START
Hand back papers
Facebook Article Read in class
9 Notes-Read out loud in class Ch. 2
10 Ch. 2 Notes PPT
11 Apprentice #2
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Open Note Quiz Tomorrow
16 Marketing Plan Packet In-Class
Articles Due Friday
17 Finish Marketing Plan Packet. In-Class Discussion-Cambell's Soup
Article Due Tomorrow
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28 Begin Olympic Project
August 2009
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24 Notes- Chapter 1
Books Coverered and Folders Due by Wednesday
25 Books Covered/Folder Due Wednesday
Notes Chapter 1
26 Finish Notes 1.1 and 1.2
Bring Books tomorrow
27 Marketing Packet Due Tomorrow
28 Grade/Collect Marketing Packet
Apprentice Friday
31 Finish Apprentice/ Begin Notes 1.3