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Principles of Marketing Lesson Plans

Salmen High School Weekly Lesson Plan

 

Teacher: Kemp         Grade: 11/12       Subject: Principles of Marketing      Week: Sept 2nd – 5th

 

 

Monday

Tuesday

Wednesday

Thursday

Friday

 

 

Weekly Overview:

 

 

Unit Description: Marketing is All Around US (continued)

 

 

Essential Questions:

 

 

Resources/Materials:

Marketing Essential textbook, Internet, Application software

 

Standards/Benchmarks/GLEs:  Standard 1.1:  Demonstrate an understanding of business fundamentals, Standard 2.1: Demonstrate the ability to apply the fundamentals of communications., Standard 2.2: Demonstrate interpersonal skills that contribute to positive relationships.

 

 

 

Objectives:

 

 

 

Conduct a SWOT analysis

List the three key areas of an internal company analysis

Identify the factors in an environmental scan

Explain the basic elements of a marketing plan

Explain the concept of market segmentation

Analyze a target market

Differentiate between mass marketing and marketing segmentation

 

 

 

 

 

 

 

 

 

Student Learning Activities:

 

 

 

 

 

 

Labor Day Holiday

 

 

 

 

 

 

 

 

Trackstar

 

 

 

        Trackstar

 

 

 

SWOT Analysis

Group Research

 

 

 

Group Presentations

Business Article

 

 

 

Homework:

 

 

 

 

 

 

Watch National News

 

 

 

 

 

 

 

Watch National News

 

 

Attachments:

 

 

Assessments:  Class Participation, Group Presentation

 

 

Links: Amazon.com

 

 

How will I address literacy this week?  Writing a SWOT Analysis

 

 

 

 


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