TAUNTON HIGH MARKETING EDUCATION

COOP / SCHOOL BASED ENTERPRISE GRADE

COURSE REQUIREMENTS & GRADING for School Year 2008-2009

 

This is the "Shop" part of the 10 credits that you can receive for this school year.  We generally spend about ½ of the 84 minutes per period doing this component.  The Marketing Education CLASS GRADE is explained on another sheet.

 

You earn FIVE Credits for the "COOP" or SHOP grade.  You must "work" as close to 126 HOURS PER YEAR as possible for those FIVE CREDITS.  Too much time from the CLASSROOM or SCHOOL STORE could prevent you from getting those five credits. 

 

EMPLOYABILITY SKILLS   The Mass. Dept. of Education now MANDATES that Vocational Technical Programs teach and grade students on Employability Skills.   This will be a minimum of 33% of each component of your overall GRADE below.  In other words EVERYTHING you do either in the School Store, or in the Classroom either while doing textbook work or School Based Enterprise work will be graded according to the Vocational Education Curriculum Frameworks as prepared by the Mass. Dept. of Education.  http://www.doe.mass.edu/cte/frameworks/marketing.doc  

 

¨      25% of the COOP  GRADE =  SCHOOL STORE WORK

¨      75% of GRADE = SCHOOL BASED ENTERPRISE – PROJECT ACTIVITIES

 

THIS YEAR – New Workbook - School Store Operations    All classes will use this book this year.  The material will be reviewed in the CLASSROOM, and students will “Put it into practice” in the School Store.  Assessments will take place in the Classroom and specifically in the School Store.

                This workbook has many REAL ACTIVITIES that students will carry out for OUR STORE.

Chapter 1 - Research Your Market   

Chapter 2 - Develop a Plan     

Chapter 3 - Make It Operational  

Chapter 4 - Run the Store   

Chapter 5 - Account for Profits   

Chapter 6 - Promote Your Business

Chapter 7 - Secure Your Store

Chapter 8 - Have a Customer Focus

Chapter 9 - Be an Effective Manager

Chapter 10 - Achieve Personal Success

 

INITIATE CAREER PLANNING ACTIVITIES

Preliminary OSHA and Health and Safety Plan studies – will be completed by 2^nd year students.

 

This 75% is generated from the following:

                25% Portfolio Content, and Organization – does it reflect what you are learning the skills.

                25%  Skill Assessment – The Mass. Dept. of Ed. is still creating methods of assessing skills – We will use Rubrics

                25%  Participation in Class planning and discussion activities.  Are you contributing to the planning?

                25%  Testing – Periodic testing of knowledge of key planning decisions and the logic behind them  This will

                         demonstrate that you took part in the process and UNDERSTANDING IT.

SBE CLASS WORK -  MANDATORY

* PARTICIPATION in PLANNING ACTIVITIES  We plan and operate several major business activities as part of the Program.  These give you "hands-on" experience in business planning and decision-making.  You will experience various "brainstorming techniques", task analysis, time line planning, and other business activities.    

  Part of this grade will be improved based on your participation or lack of it.  Please refer to the to class participation guidelines on the other sheet.  They are almost identical.

          * Maintaining your SBE FOLDER with:   See note in box above about purchasing a plastic 12 pocket portfolio

* HANDOUTS -  You must keep all handouts from projects in your portfolio.  You can use them when taking SBE TESTS.  They will also help you better understand the SBE Activities.

* PLANNING NOTES  A major part of this course is the Classroom planning that takes place.  You play a major role in these decisions.  Small group discussions, and other techniques will be used.  Teams record ideas on sheets, and Flip Chart sheets on the Board.  You must write down that information and understand it.  That means you should listen when it is being discussed.

* TESTS on PORTFOLIO - You will be tested on SBE Planning.  Questions will be based on folder contents.

                * EVENT MANAGEMENT IS A GROWING PART OF MARKETING ACTIVITIES

We run several major "Business Events" each year.  To be successful, we need as many students as possible to work on those activities. 

 

DECA Activities -  The THEME OF THS THIS YEAR is “A Connected Student is a Successful Student”  Student in Marketing automatically become members of DECA.

The Massachusetts Dept. of Elementary and Secondary Education, encourages Vocational Programs to involve students in Vocational Student Organizations.  The TauntonSchool District uses DECA to fulfill that requirement.

It is a CO-CURRICULAR part of the Program supported by businesses.

 

DECA TRAINING MATERIALS – Students will use many of the newly obtained DECA TRAINING MATERIALS to prepare for various competitions beginning in JANUARY and continuing on to APRIL. 

                Video Programs, Practice Tests, Practice Role-plays, and other activities will be used in the CLASSROOM to prepare students.

DECA Officers will be chosen for each class and meetings held in class to discuss SBE Projects.  The Dept. of Education Frameworks has sections on “Business Meetings” and “Parliamentary Procedure” which students will learn by taking part in the DECA “Co-curricular” activities.

 

Students from TauntonHigh School have regularly attended many DECA activities:

·         MASS-DECAFallState Leadership Conference - October of each year - 1 full day excused.

• DECA District competition - Full day of competition.  Brockton, Somerset, Franklin, Southeastern HS, and others.
• MASS-DECAState Competition - 3 days 2 nights, compete with 1,000 kids.  95% of Our Written Events have made the TOP TEN each year.

Students from Taunton High have attended the following events.

• DECA International Competition –  This school year, it’s in ANAHEIM in April 2009.  We’ve had many THS students compete at Nationals in ORLANDO 3 times), St. Louis, Denver, Nashville, Salt Lake City.
• DECA Scholarships -  Over $200,000 has been awarded to THS DECA members in 19 years.

               

This may be adjusted as needed and students will be informed of these changes.

  Please Read the “MARKETING EDUCATION I” Class information and the Videos, Field Trips and general class rules sections and SIGN