Marketing Education TWO Syllabus

Where HARD WORK PREVAILS and can earn scholarships & trips to national DECA conferences.”

Taunton High MARKETING EDUCATION  TWO        MEII  Seniors

                                                                        Mr. Anthony Medeiros

Course REQUIREMENTS & GRADING for 2008-2009 This class runs the ENTIRE SCHOOL YEAR.

 

The Classroom component of the Marketing Education Program is a traditional academic classroom.  Here students will learn the appropriate Marketing curriculum established by the Massachusetts Department of Education.  Generally about ½ of the 84 minute period is spent on this component.

 

The Vocational Frameworks is available at the Mass. Dept. of Education Web site www.doe.mass.edu/cte/frameworks/marketing.doc   , and each student will be given a copy of the frameworks. 

 

¨       33% of GRADE = HOMEWORK & CLASS ASSIGNMENTS    Textbook- and Class Assignments

¨       33% of GRADE = TESTS

¨       33% of GRADE = CLASS PARTICIPATION & demonstration of Employability Skills

 

We have a NEW UPDATED Textbook.  This year we will cover remaining UNITS and cover sections of other chapters with any material that will help students prepare for the CERTIFICATE of OCCUPATIONAL PROFICIENCY Test.

This new textbook has many additional “activities”, which will help prepare students for the many new Department of Education requirements.

         Unit 6: Promotion      Unit 7: Distribution       Unit 8: Pricing       Unit 10: Product & Service Management
Unit 11: Entrepreneurship & Finance     Unit 12: Employability & Career Development      

 

Assignments and DUE DATES will be posted in the class.  You are responsible for meeting deadlines.  Students must complete 80% of chapter assignments.  To pass in assignments, please TIME STAMP pages in the classroom then INSERT the work in the BLACK BOX in the front of the classroom      When corrected and returned to you, you must keep it in a MANILA FOLDER.   Don’t share it with anyone else.  You are responsible to determine what assignments or tests you must make-up.

 

HOME WORK & CLASS ASSIGNMENTS For each chapter include the following:

Key terms - eg. Section 1.1   100 points       Section 1.2   100 points

Assessment - eg. Section 1.1    100 points      Section 1.2     100 points.  Some Chapters have 3  sections. 

Some Chapters have OTHER ASSIGNMENTS eg. MATH PRACTICE SETS.  Each Set counts for 100 points.  You must show the "set-up work".

Case Study - Each Chapter has a Case Study, which is usually done in Class together.   100 points

Fact & Idea Review -  Located at the END of EACH CHAPTER - 100 points

Other assignments will be added as needed and are worth 100 Points each.

 

TESTS FOR EACH CHAPTER:

TESTS - Usually 25 questions total, a mix of MATCHING, TRUE & FALSE, FILL IN WORDS and a choice of ONE of TWO ESSAY QUESTIONS.  ONE ESSAY is worth up to 10 POINTS of EXTRA CREDIT.  The ESSAY is graded using a RUBRIC.  Remember that 10 points can raise the Test grade ONE LETTER GRADE.  It's usually worth it. 

WORK SHEETS  -  Some tests will be a combination of WORK SHEETS of Vocabulary, Mini Essays, and other questions.  CASE STUDIES -  International Case Studies of real world business problems usually with FIVE QUESTIONS worth 20 POINTS each.  These are usually done in class together or in small groups.

 

CLASS PARTICIPATION MEANS :  This is a School Classroom, you are expected to participate in the traditional process of CLASSROOM EDUCATION - Reading the textbook material, discussing definitions, and current topics in Marketing that relate to the textbook material.

  Marketing Education is a SCHOOL-TO-CAREER PROGRAM - Employers expect us to teach you SOFT SKILLS (EMPLOYABILITY SKILLS) to help you understand what is expected of you on the job and in college.

 Excessive talking to neighbors, bringing up subjects that are not related to the textbook material, disruption of the Class, and especially ANYTHING THAT DISRUPTS THE ABILITY OF OTHER STUDENTS TO LEARN will LOWER YOUR CLASS PARTICIPATION GRADE.

 

PLEASE SEE ATTACHED SYLLABUS for MARKETING PRACTICUM COURSE

   And GENERAL CLASSROOM RULES, FIELD TRIPS, and VIDEOS.

 

    Please sign the General Program Sheet attached.