| No homework over the break for students who are caught up on all of their
assignments. When we return, we will begin a Media Literacy Unit in all five
sections. They will have a research paper and a small group project due in
mid-May. I will post specific dates as we get closer to the time.
Deconstruction Essay
Choose an interesting media message. It can be a commercial on television, a
billboard advertisement, or an ad in a magazine. In the first paragraph,
describe the message in detail. In the next three paragraphs, answer the
Five Key Questions. In the final paragraph offer an evaluation of the
message in terms of whether it is promoting healthy or dangerous behavior and
whether or not it is succesful.
Five Key Questions
1. Who created the message?
2. What techniques are used to attract your attention?
3. How might different people interpret this message differently?
4. What lifestyles, values, and points of view are represented or
omitted from this message?
5. Why was this message sent?
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