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30 Monday
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Introduction to course.
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31 Tuesday
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Chapter 1 Creating Customer Relationships and Value
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31 Tuesday
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Ch 1 homework - Read 3-19, define terms page 17
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1 Wednesday
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Answer questions in teams of 2; page 17
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2 Thursday
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Case Study in class - 3M PostIt Flag page 18-19
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3 Friday
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Quiz Ch 1 window opens in Moodle at 7:30 am; closes Monday 8:00 pm- College Marketing
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7 Tuesday
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Ch 3 Scanning the Marketing Environment
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7 Tuesday
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Homework: Read 59-75; define terms page 75
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9 Thursday
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Teamwork: answer questions page 75
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10 Friday
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Case Study pages 75-77; Geek Squad
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10 Friday
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Quiz Ch 3 opens at 7:30 a.m.; window closes at 8:00 p.m. Monday
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15 Wednesday
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Ch 5 Consumer Behavior; Read 97-117; define terms
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16 Thursday
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Teamwork - Answer questions p 117
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21 Tuesday
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Best Buy Case Study
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22 Wednesday
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Quiz opens window, closes Thursday 9:00 p.m.
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24 Friday
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EXAM - Chapters 1, 3, and 5
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27 Monday
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Ben and Jerry
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29 Wednesday
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Ch 6 Organizational Markets and Behavior;homework: read 121-135, define terms
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1 Thursday
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Applying marketing knowledge page 135
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2 Friday
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Quiz Moodle window opens at 7:00 a.m. for Ch 6; closes Tuesday at 8:00 p.m.
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2 Friday
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Land's End Case Study
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2 Friday
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Quiz window opens 7:30 a.m.; closes at 8:00 p.m Monday
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5 Monday
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Daktronics Scoreboard Activity
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7 Wednesday
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Ch 8 Marketing Research - read 163-185;define terms
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8 Thursday
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Teamwork - answer questions page 185
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9 Friday
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Quiz opens 7:30 a.m.; closes Monday 8:00 p.m.
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12 Monday
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Case Study Ford Consulting Group - groupwork
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13 Tuesday
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Pepsi vs. Coke Challenge
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14 Wednesday
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Ch 9 Market Segmentation; Read 189-206 Define terms due today
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15 Thursday
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Answer questions page 206
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16 Friday
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Case Study - Rollerblade
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19 Monday
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3M Activity
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21 Wednesday
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EXAM Chapters 6, 8, 9
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22 Thursday
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Video - Marketing to Kids
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23 Friday
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Chapter 10 Developing New Products and Services; HW read 211-231, define terms
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26 Monday
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Answer questions page 231, Applying Marketing Knowledge
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27 Tuesday
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Case Study - General Mills Warm Delights
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27 Tuesday
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Quiz window opens at 7:30 a.m. closes Friday @8:00 p.m.
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28 Wednesday
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Groupwork - Marketing a Women's Collegiate Sports Team
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11 Wednesday
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Ch 11 Managing Products, Services and Brands; HW Read 235-261, define terms
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12 Thursday
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Teamwork - answer questions page 258-259
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13 Friday
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Quiz opens 7:30 a.m., closes Monday 8:00 p.m.
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16 Monday
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Case Study the Philadelphia Phillies
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17 Tuesday
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Ch 12 Pricing Products and Services; Homework Read 263-284 and define terms
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19 Thursday
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Teamwork - answer questions page 284-285
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20 Friday
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Case Study - Starbury Collection
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20 Friday
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Quiz window opens at 7:30 a.m.; closes at 8:00 p.m. on Tuesday
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25 Wednesday
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Ch 13 Managing Marketing Channels and Supply Chains; Homework due - Read 289 - 309; define terms pag
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26 Thursday
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Teamwork - answer questions page 309
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27 Friday
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Case Study - Act II Popcorn
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2 Wednesday
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EXAM 10, 11, 12, 13
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3 Thursday
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Ch 16 Advertising, Sales Promotion, and Public Relations Read 359-378, define terms
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4 Friday
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Answer questions pages 378-9, AdLand & Final Exam assignment distributed
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7 Monday
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Case Study - Fallon Worldwide
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8 Tuesday
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"Art & Copy" - 2 days
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10 Thursday
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Quiz Window opens 7:30 a.m. - Closes 8:00 p.m. Sunday
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14 Monday
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Ch 14 Retailing and Wholesaling; Read 313-331 and define terms
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15 Tuesday
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Teamwork - answer questions page 331; OUTLINE DUE FOR FINAL EXAM PAPER
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16 Wednesday
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Case Study Mall of America
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17 Thursday
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Quiz window opens at 7:30 a.m.; closes at 8:00 p.m. Sunday
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18 Friday
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Ch 15 Integrated Marketing Communications; Read 335-353 and define terms
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21 Monday
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Ch 15 Answer questions page 353 in teams
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22 Tuesday
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Case Study - 354-357 Las Vegas Creating a Brand with IMC
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23 Wednesday
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Quiz window opens 7:30 am; closes 8:00 p.m. June 4th
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30 Wednesday
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FINAL EXAM PAPER DUE
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31 Thursday
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"The Greatest Movie Ever Sold"
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5 Tuesday
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EXAM 14, 15, 16, Notebooks collected
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