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<font color="green"><font size="3"><font face="Comic sans ms"> Guiding Questions What is the value of understanding how the brain works in advertising? What techniques do advertisers use to sell their products? How do these techniques work in terms of how the brain learns or responds? What strategies for advertising are the most brain "friendly" or compatible? How can understanding the brain make people better consumers? What is a neuromarketer and is it ethical to be one? Use the following web information to answer these questions. Take notes in your own words to answer these questions. When you can do this, you're probably ready to begin working with your group on the information packet. Remember your information packet must meet the guidelines set out by the "Amazing Brain" people. Don't forget you'll need to help plan the info- mercial, too.</font></font></font>

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<font color="green"><font size="3"><font face="Comic sans ms"> There may be more information out there. If it is from a good source, feel free to use it. If you're not sure, ask for guidance. Remember to keep track of these web addresses and share them with your teacher. </font> <p align="center"> <a href="http://faculty.washington.edu/chudler/booksm.html">Click here for a few more ideas.</a></p></font></font>

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