Advertiser (a.k.a Neuromarketer)
Guiding Questions
What is the value of understanding how the brain works in advertising? What
techniques do advertisers use to sell their products? How do these
techniques work in terms of how the brain learns or responds? What
strategies for advertising are the most brain "friendly" or compatible? How
can understanding the brain make people better consumers? What is a
neuromarketer and is it ethical to be one?
Use the following web information to answer these questions. Take notes in
your own words to answer these questions. When you can do this, you're
probably ready to begin working with your group on the information packet.
Remember your information packet must meet the guidelines set out by
the "Amazing Brain" people. Don't forget you'll need to help plan the info-
mercial, too.
Internet Links
You may think you're smart... but could you grow a better brain? Can you
make yourself smarter? To answer these questions go to the following
website.
http://library.thinkquest.org/J002391/index.html
It provides us with sensation, it governs our thoughts, and it drives us to
explore our desires; it is the human brain...
http://library.thinkquest.org/TQ0312238/cgi-bin/view.cgi
The smell of a flower - The memory of a walk in the park - The pain of
stepping on a nail. These experiences are made possible by the 3 pounds of
tissue in our heads...the BRAIN!! Neuroscience for Kids has been created for
all students and teachers who would like to learn about the nervous system.
http://faculty.washington.edu/chudler/neurok.html
Does color really matter? Read through some of the topics on this website
for ideas to use in your info-mercial.
http://www.colormatters.com/entercolormatters.html
Advertisers have many methods to try and get you to buy their products. Lots
of times, what they are selling is a lifestyle, or an image, rather than the
product. Here are some tricks of the trade.
http://www.media-awareness.ca/english/resources/educational/handouts/advertising_marketing/common_ad_strats.cfm
Discover the secrets of selling. See what the experts do and learn to
interpret their advertising techniques.
http://pbskids.org/dontbuyit/advertisingtricks/
Neuromarketing? Can knowing about the science of the brain really help sell
products? The business world seems to think so. Here is a website with lots
of information....check out the related articles too.
http://www.commercialalert.org/index.php/category_id/1/subcategory_id/82/article_id/202
Other Resources
There may be more information out there. If it is from a good source, feel
free to use it. If you're not sure, ask for guidance. Remember to keep
track of these web addresses and share them with your teacher.
Click here for a
few more ideas.