Trumbull Career and Technical Center
Marketing Education
Syllabus
Instructor: Mrs. Michelle C. Plakosh
Office/Phone: A-114/330-847-0503 X 1027
E-mail: michelle.plakosh@neomin.org
Office hours: 7:00 a.m. � 2:30 p.m. Monday - Friday
Required Text: Marketing Essentials
Course Description:
The Marketing Education program consists of two years of study.
The first year is spent learning the functions of marketing; product, price,
promotion, and place and applying these functions in a real world
environment. The junior students operate an in-school store, which is open
to the public three hours per day. Students rotate various job stations on
a weekly basis. Some job stations include payroll procedures, cashier,
deli, advertising, stock, inventory, head cashier, and manager. The junior
students supplement their laboratory work with related studies given in
class or on an independent
basis.
During the senior year, Marketing Education students are co-op.
This allows the students to attend school for one half the school day, and
work in a marketing related field during the other half of the day.
Students continue to receive related instruction in regards to the marketing
field. Senior students will be required to participate in our school�s job
shadowing project, as well as complete several projects throughout the
year.
Instructional Philosophy:
Students are expected to work independently and in groups to reach
course goals. Instruction will be presented through lectures, community
resources (including guest speakers, and field trips) group projects,
individual projects research and individual studies as well as participate
in our job shadowing experience.
Students are expected to take an active role in their youth
organization, DECA (an association of marketing students) and participate in
all the organizations activities, including the annual DECA Employer
Appreciation Banquet.
Assessment methods will include written exams, tests, quizzes,
homework, reading assignments, daily grades, register skills, and projects.
Course Goals:
1. Demonstrate a thorough understanding of the fundamentals of marketing.
2. Read, understand and communicate in the language of the marketing field.
3. Use problem solving skills to make business decisions in the marketing
education laboratory.
4. Use teamwork skills to achieve a common goal.
5. Use technology such as word processing, presentation software, spreadsheet
applications and virtual business software to complete projects and
facilitate business operations.
6. Obtain and maintain marketing related employment for the course of the
senior year.
Grade Determination:
Junior students will be evaluated daily on their progress in the
marketing
laboratory. Students will also be evaluated daily on various job procedures,
such as clocking in and out, as well as register accuracy. A daily
evaluation
sheet will be submitted regularly in order to receive instructor�s feedback.
Junior students will also be graded on related assignments, which will vary
throughout the school year. Written work will account for approximately 25%
of the laboratory grade. The remaining 75% of the laboratory grade is
determined by the student�s evaluation in the store setting.
Senior students will be evaluated throughout the school year with the
completion of quizzes, tests, homework assignments, financial simulation, and
projects. The total points will added, and a percentage computed when
determining the related grade.
Seniors are evaluated by their employers several times each grading
period. These evaluations will count as 40% of their co-op grade.
Approximately 20% of the co-op grade is determined by completion of weekly
schedules as well as submitting weekly pay stubs, and completion of weekly
salary amounts. Students must work and average of 15 hours per week,
(approximately 150 hours per grading period). Failure to work the required
amount of hours will significantly impact a student�s performance in the
program. Working the required amount of hours per week will count as 40% of
the student�s co-op grade.
Students will receive a computerized printout of their grade to date
approximately once every two weeks. Grades are based on an overall
percentage
of points earned for store work, class work, homework and examinations. Each
of the components of the course will carry a certain point value and students
must earn the following percentages to earn the grades indicated:
A = 92% - 100%
B = 85% - 91%
C = 73% - 84%
D = 66% - 72%
F = Below 66%
Classroom Policies:
All policies and regulations set forth through the Trumbull Career
and
Technical Center will be followed and enforced. The center has a No
Tolerance
Policy concerning harassment, drugs, alcohol.
Attendance procedures will be enforced according to the rules set
forth by
the school. Make-up work will be permitted for regular credit with the
documentation of an excused absence and providing it is made up within a
reasonable amount of time. Long term absences will be handled on a case by
case basis.
Certificate of completion:
Students who have successfully completed the program, and maintained
acceptable attendance records will receive a certificate of completion upon
graduation from the Trumbull Career and Technical Center. This certificate
signifies to future employees that this student has achieved a level of
competency in the field of marketing.
Other Resources