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Monsay, secember 15
The teacher will collect your Trademark projects and leave the in Mr. Parcher's room.
We will have our critique Tuesday.
Today, I would like you to make advice postcards (like we did for the Bruce Mau manifesto.)
This time, you are to write the advice.
What advice would you have to a student in Desktop Design, or a post-secondary design program
or field?
You must:
- Make two cards 4 x6 inches or 10x15cms.
- Include your number, in Helvetica bold, stretched to 130% width. (start numbers at Sydney who
will be advice card number 1 and 2, and count your way around the room. Students who arrive late
will get numbers out of sequence. )
- relate your design to class, and your advice.
Have fun with it. Brainstorm first. Only one period for the two cards this time.
. . . .
First ten minutes of class:
Working with your Rubric Group from yesterday, describe your criteria across four levels of success.
Write this on one sheet for the group to hand in Monday. (with your names on it).
Then, at your computers:
Please take a few minutes to answer this Explore Design survey.
http://www.surveymk.com/ExploreDesignStudentSurvey2008
Also: during the class, please print our your design history (in black and white.) Colour later. Make
sure your name is on your research work. Once you have printed it out, READ IT OVER. Make
corrections to the printouts if you see any. I will review these copies next week, with your
corrections
on them.
And for the rest of Friday's class:
For the next stage of your project, you are to turn research into presentation.
You are to choose two designers. One must be from my list. Both can be. You may add another
designer - more specific to you, and not an 'easy answer on Jeopardy' design name.
You are to further research two designers who relate to you, who inspire you, or would be most
beneficial for you to know more about. Next week, you will be creating a web site linking the two
designers.
Look for and collect for each designer:
education, philosophy, personal design history, sample projects, various aspects of design.
Save images and text in a folder on your desktop for use in class Monday.
The design of your website should reflect the contributions of the two designers you choose. On
Monday, we will discuss more specifics about what your page must contain, and what it must do.
Thanks, and have a good weekend.
And by the way . . . there is a good little art show - FREE - at the Art Gallery of Mississauga up til
Sunday the 26th of October. If any of you are looking for something to do - it's across the street
from Square One, in Mississauga Civic Centre / City Hall. (The post-modern building with the clock
tower. The gallery is on the first floor, in the south east corner. There are signs inside the building.)
Wall sculpture, paintings, bookmaking, video, drawings, Some interesting stuff.
Applying Design History
Research:
Who are the key names in design of the last century? What makes
their work so special? (a list has been provided of designers who have made
important contributions.) How can we learn from their successes?
Who are the key players in the design of the last century?
schools of design, schools of thought e.g. Swiss Modern Design, Grunge. Also,
what areas of design are important (magazine layout, typography,
illustration, interactive media, signage, corporate trademark design,
environmental design, packaging and product design, architecture, fashion)
Collect visual reference material for each of the designers on the list.
Organize them into a Word or InDesign file, with pictures and text.
Keep record of all useful websites visited, include the addresses in your
findings.
Include:
- at least 2 different images (and types of works, if possible) for each
designer on the list
- include the names/titles/dates of any images or artworks you include
- a quote by or about the designer
- exploration of many fields of design
In point form, list why their work is important, and how it is different from
others in the same field.
Steps
• begin active research - internet, books, magazines, actual
items designed by identified designers
• make record of important finds (download images, make notes
in Word, make notes and sketches in notebook)
• look for quotes about design by chosen designers, save in Word
Herb LUBALIN
Tibor KALMAN
Debbie ADAMS (CDN stamp designer)
Paul RAND
Ivan CHERMAYEFF
Chip KIDD
Coco CHANEL
April GREIMAN
Neville BRODY
Barbara KRUGER
David CARSON
Saul BASS
Milton GLASER
Bruce MAU (CDN)
TadanoriYOKOO
Stephan SAGMEISTER
Karim RASHID
Will WRIGHT
Frank GEHRY
DSQUARED
Paula SCHER
Massimo VIGNELLI
- - - - - - - - - -
Archived material:
After reviewing graphic design of the last hundred years, and your
findings from your research, choose two designers or schools of design for
the
following:
• a web site or PowerPoint presentation
on the works of two related major graphic design figures of your
choice,
(the equivalent of 2 pages text, 12 point, 20 point leading) including
analysis
of works presented, each designer's contribution to the world of design , and
examples of work (show their similarities, note their differences.) This is
NOT
a biographical paper. It should document their works, and contributions. It
must feature images and a concise analysis of influential works.
Make a bibliography of your references/resources used for inclusion
with
your work.You must include their education.
• find two designers or schools of design who make design that
relates,
that you can connect, and connect to
• prepare an outline/flowchart for your interactive presentation
• edit and refine your work, and your choices
• explore ideals and existing works to inspire/direct
your ‘related’
work
• pay tribute, or homage in your work, but extend the ideals,
make them
your own
Factors in Evaluation:
Research; Selection of relevant info; Preperatory sketches; Use of
materials, techniques and technologies; Use of lettering/typography;
Experimentation within two chosen designers’ confines; Personal involvement
in
project / making it work; Overall visual design.
Designing with Ambiguity
- - - - - -
4 identically sized squares on a page. (equal margins between, horizontally
and
vertically)
Left, right, and top margins must be equal.
In each box, place one existing letter
- simple letter
- complicated letter
- letter ambiguous
- identical ambiguous letter, in reverse (negative)
Work to accomplish each task, then to balance the page. Arrange them for
maximum impact. Stretch
each definition – is simple SIMPLE? Is complicated COMPLICATED?
- - -
Then
Same 4 squares format
choose one colour for each square to show each of sweet, bitter, spicy, salty
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