Marketing is one of the most visible business activities around you. Companies spent over $248 billion on advertising which is just one piece of the marketing pie. This course will outline the basics of Marketing. We will discuss Marketing and how it impacts society, a basic discussion on Economics, using Market Research, Market Competition, E-Commerce, Customer Relations, Market Strategy and price. We will discuss the development of new products and services and the importance of Moving Towards a Global Economy.

Marketing is offered as a quarter course. Grades are based upon tests, projects, homework assignments and daily assignments. Powerpoint Presentations are used to introduce concepts and lessons.

FOR HOMEWORK ASSIGNMENTS PLEASE REFER TO THE HOMEWORK TAB