| Organization | The brochure is extremely well organized. It flows well and information is easy to find. | The brochure is well organized. Information is organized and broken into definable sections. | The brochure is organized, but is confusing in places. | The brochure was thrown together without regard to organization and is difficult to follow. |
| Writing/content | The writing is fluid and the content is complete. You have thoroughly shown the benefits and importance of electrical conservation. | The brochure is well written and flows. You have discussed the benefits and/or importance of electrical conservation. | The brochure is well written, but contains one or two grammatical errors. You have discussed either the benefits or the importance of conserving electricity, but it is missing some components. | You threw a brochure together and it contains three or more grammatical errors. |
| WOW Factor | The graphics go well with the text and there is a good mix of text and graphics. There is a lot of color. | Graphics go well with the text, but there are so many that they distract from the text. There is a lot of color. | Graphics go well with the text, but there are too few and the brochure seems text-heavy. Some color is used, but there could be more. | Graphics do not go with the accompanying text or appear to be randomly chosen. Little or no color is used. |
| Credibility/persuasiveness | The brochure is exceptionally persuasive and believable to the reader. | The brochure is convincing and informative to the reader. | The brochure is moderately convincing, but is missing some details. | The brochure lacks a convincing nature and may not successfully convince me. |