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Character Counts

These six core ethical values form the foundation of the CHARACTER COUNTS 
youth-ethics initiative.
 
Trustworthiness
Be honest • Don’t deceive, cheat or steal • Be reliable — do what you say 
you’ll do • Have the courage to do the right thing • Build a good 
reputation • Be loyal — stand by your family, friends and country 


Respect
Treat others with respect; follow the Golden Rule • Be tolerant of 
differences • Use good manners, not bad language • Be considerate of the 
feelings of others • Don’t threaten, hit or hurt anyone • Deal peacefully 
with anger, insults and disagreements 


Responsibility
Do what you are supposed to do • Persevere: keep on trying! • Always do your 
best • Use self-control • Be self-disciplined • Think before you act — 
consider the consequences • Be accountable for your choices 


Fairness
Play by the rules • Take turns and share • Be open-minded; listen to others • 
Don’t take advantage of others • Don’t blame others carelessly 


Caring
Be kind • Be compassionate and show you care • Express gratitude • Forgive 
others • Help people in need 


Citizenship
Do your share to make your school and community better • Cooperate • Get 
involved in community affairs • Stay informed; vote • Be a good neighbor • 
Obey laws and rules • Respect authority • Protect the environment

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Last Modified: Friday, January 23, 2009
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