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Lesson Plans
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Marketing—Week 2
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Monday 9/1
TEKS: 120.26c
Modifications:
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Labor Day Holiday
DECA Dues $25-Please
pay as soon as possible.
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Tuesday
TEKS: 120.26c
Modifications:
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Section 1.1
- Understand
the importance of studying Mktg.
- Explain
what marketing is and describe the marketing functions
- Define
Marketing
Section 1.2
- Explain
why businesses need marketing
- Understand
how marketing has developed in the business world
- Describe
t he functions of business
Worksheet: Section 1.1 & 1.2
Read chapter 1
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Wednesday
TEKS: 120.26c
Modifications:
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Section 1.3
- Define
the Marketing concept
- Determine
how businesses implement the marketing
Restaurant project-
The 4 P’s (marketing mix)
Handout with instructions and rubric provided to students.
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Thursday
TEKS: 120.26c
Modifications:
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Restaurant project-
The 4 P’s (marketing mix)
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Friday
TEKS: 120.26c
Modifications:
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Restaurant project-
The 4 P’s (marketing mix)
Project due Monday.
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