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In order to write your expert critic article for the new class magazine you must first become a media expert. In order to do this you are going to visit a few different sites built to teach media literacy and awareness to students such as yourself. View these sites in detail and make yourself an expert. Make sure to read and participate in as much of the web-sites as possible. Remember you are using these sites to be come an EXPERT. Get as much information as you can! Once you have informed yourself with these two sites take a good look at the next page, ADDITIONAL EXPERT NOTES to get a few further ideas from an additional resource.

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The next part of your challenge asks you to review various advertisements and become a critic by writing an article about one ad. The instructions are as follows: STEP 1 Watch the four chosen ad campaigns by choosing their page above. 1. The Campaign for Real Beauty 2. Is It In You 3. Hello, I'm a Mac 4. Mini Wheats In some cases you may need to look out for more specific instructions to guide you to the right video. _________________________________________________________________________________ STEP 2 Choose 1 of the 4 ad's or ad campaigns to write your article about. When choosing your ad consider how the ad made you feel, did you have any personal connections or feelings toward the ad? Does it connect to any of your own personal experiences, likes or dislikes? Remember your personal response or opinion will be a part of your article, good articles will have a strong personal response. You will also notice further links that will help you to gather additional background knowledge on important aspects of the ad campaign. As well, some of the advertisement websites may also have information about their campaign, reading a little bit about that may help you when writing your own article. But remember DO NOT copy information directly form the website, this information is meant to give you a stronger understanding of the subject, NOT to copy into your article. _________________________________________________________________________________ STEP 3 Using the knowledge you have gained on your expert search and your own personal response, write a Magazine article about your chosen ad campaign. Remember to use all elements of newspaper / magazine articles that we have learned about in school.

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